Trade News...

January 20th 2008

MADE 2 MEASURE SERVICE...

Turning a dream into reality is enabling one conservatory partnership to ‘buck the trend’ and increase premium business.

Ashley Eckersley knew from an early age his ultimate goal was to have his own business. With vision from Aztec Conservatory Roof Systems, now he has not only achieved that aim, but is winning prestigious accounts, creating partnerships that are enabling both to simultaneously increase orders and achieve good margins.

Experience working within the North-West window and conservatory industry enabled Ashley to identify a gap in the market, for a quality product and exceptional service levels. Coupled with the support of Aztec Conservatory Roof Systems, his venture is going from strength to strength, including becoming sole supplier to one of the most prestigious and established conservatory retailers in Cumbria, Eden Valley Windows & Kitchens.

Eden Valley’s Dale Edmondson explained, “Most of our business is on recommendation. Our customers want premium quality and service, and choose us, even though we are often not the cheapest, but because we offer better value for money. They know we will do the job right. We are consistently very busy.

“Our installation manager had used the Aztec system in the past and wanted us to switch to it from a competitor. It is very, very good, and much simpler to fit than other roof systems on the market. Aztec had just helped Ashley set up his business, Made2Measure, understanding his enthusiasm and commitment would be channelled into a quality operation, and paired us knowing we had the same ethos of quality product and service. Made2Measure is now our sole supplier for conservatory roofs.”

Colin Bennett, Aztec sales director, adds, “Made2Measure’s team is full of enthusiasm. We have helped them understand all aspects of running a business, beyond Ash’s knowledge of shopfloor fabrication, such as cashflow, stockholding, pricing and marketing, and thus develop a complete offering that is enabling them to not only win, but importantly, retain and grow, major customers within their area.

“The partnering with Eden Valley demonstrates the industry doesn’t have to- and shouldn’t-focus on price, but can prosper by offering quality, in product and customer service, that justifies the cost.”

Made2Measure offers a full conservatory roof design and fabrication service, with delivery from its Bury head office across the north. Its new website, www.m2mroofs.co.uk, details its product and service, with links to Aztec’s website, www.aztecsystems.net,  which in turn details the benefits of the roof system.